Merchant dashboards & admin tools
Admin interfaces for merchants, operators, and internal teams. Granular permissions, audit logs, bulk operations, and the kind of UX that does not waste ten minutes on every task.
Services · Custom software development
Digital products built around the commerce space when a template or a SaaS cannot go far enough. Merchant dashboards, B2B portals, internal tools, SaaS, and APIs — refined interfaces, solid backends, and everything in between. Delivered as clean, documented code your team owns from day one.
What we build
Most internal software gets built by an agency that hands over a demo and a login, or by a team that disappears after launch. We build custom software like a product — tested, documented, observable, and owned by the people who use it.
Admin interfaces for merchants, operators, and internal teams. Granular permissions, audit logs, bulk operations, and the kind of UX that does not waste ten minutes on every task.
Customer-facing portals for B2B, partners, or power users. Company accounts, roles, custom catalogs, quotes, approvals, and integrations with the systems that actually run the business.
Operations tools for real workflows: order triage, inventory, customer ops, reporting. Built to remove manual steps, not to create a prettier version of the same spreadsheet.
From discovery to production SaaS: auth, billing, multi-tenancy, role-based access, and onboarding done properly. Architecture that scales from the first paying customer to the hundredth — without a rewrite.
REST, GraphQL, tRPC, and webhook APIs designed for long life. Versioning, idempotency, pagination, and error contracts taken seriously — with docs your integrators can actually use.
Integrations with ERP, PIM, WMS, payments, CRMs, and custom legacy systems. Queue-based processing, idempotent writes, observability, and clear failure playbooks — not cron jobs and hope.
Deep-dive · Operator tools vs Product apps
Custom software for a commerce business usually does one of two jobs: removes cost by replacing manual work, or creates revenue by shipping something customers pay for. Both are real products. Both deserve a real engineering team, not an agency template.
Dashboards, internal tools, and ops portals that replace spreadsheets, email threads, and that one custom PHP panel from 2014. Built with the same standard as customer-facing product — because the people using it are customers too, and their time is money.
B2B portals, customer accounts, SaaS, and full web applications that customers pay for, sign contracts around, or build their business on. Auth, billing, multi-tenancy, and observability from day one — because rewriting it all after product-market fit is a tax you do not want to pay.
How we engage
Prove it works before you commit.
A focused, time-boxed engagement to turn a vague idea into a working prototype and a real plan. Discovery, design sprint, a functional prototype, and a prioritized roadmap with concrete costs — not a 40-page PDF.
From zero to production.
A defined project to ship a product end-to-end: architecture, design, build, integrations, and launch. Scoped in phases, with clear milestones and fixed budgets where that makes sense — and real flexibility where the real world pushes back.
Senior engineering team, on demand.
A long-term partnership for teams treating their internal and customer-facing software as a product. Prioritized backlog of features, refactors, integrations, and infrastructure work — with monthly reporting tied to real outcomes.
Process
Every engagement follows the same backbone — adapted to scope and stage, never skipped to meet a deadline.
A paid, time-boxed audit of the problem, the workflows, and the commercial goals. Output: scope, risks, realistic costs, and the shortest path to shipping something real — not a sales deck.
We lock the architecture, data model, API contracts, and the UX that ties it all together. Every choice documented and justified — so the team that takes over the code in two years does not have to guess.
Short iterations, preview environments, code review on every change, CI from day one, and tests wherever they earn their place. The same engineering standard across frontend, backend, and infrastructure.
A rehearsed rollout with real monitoring, feature flags, and a clear rollback path. Production cutover is launched cautiously on purpose — software that touches revenue or operations does not get a cowboy deploy.
After launch we keep shipping — new features, refactors, integrations, and infrastructure work. Software is a living product, not a project that ends at the launch party.
Technology
We pick tools with strong types, clean upgrade paths, and long support horizons — not whatever has the loudest launch tweet this month.
Frontend
Backend
Infrastructure
Auth, billing & data
Tell us what you are working on — a prototype that needs to become a real product, an internal tool that outgrew a spreadsheet, a portal your customers actually need, or an integration that should have shipped last quarter. We will come back with a concrete next step, not a sales pitch.